MoodyGirl [2022]

            MoodyGirl makes organic, vegan, paleo, soy, gluten and refined sugar-free chocolate bars that aim at helping women cope with PMS symptoms, regulate libido levels, relieve stress and support energy. It empowers women to take care of their own body with delicious yet guilt-free chocolate. 
            In this imaginative rebranding project, I chose a bold and vibrant color palette that echoes MoodyGirl’s new view on how women can approach sweets. The playful type choice enhances the fun aspect of the brand. I also played on the idea of “label” visually to counter the traditional labels associated with chocolates.


Art direction 艺术指导︎︎︎
Brand identity 品牌形象︎︎︎

Mingxuan Shen©
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