MoodyGirl [2022]


            MoodyGirl makes organic, vegan, paleo, soy, gluten and refined sugar-free chocolate bars that aim at helping women cope with PMS symptoms, regulate libido levels, relieve stress and support energy. It empowers women to take care of their own body with delicious yet guilt-free chocolate. 
            In this imaginative rebranding project, I chose a bold and vibrant color palette that echoes MoodyGirl’s new view on how women can approach sweets. The playful type choice enhances the fun aspect of the brand. I also played on the idea of “label” visually to counter the traditional labels associated with chocolates.

            MoodyGirl是一个生产有机、纯素、符合原始饮食习惯、无豆、无麸质、无糖精的巧克力品牌,旨在帮助女性应对经前综合征、调节性欲、缓解压力及增强体能。MoodyGirl希望女性能够在享受美食的同时不面对增肥的压力。
            在这个品牌形象重塑项目中,笔者选择了一个大胆而充满活力的配色来呼应MoodyGirl对于女性之于甜食的新观点,与此同时俏皮的字体增强了品牌的趣味性。笔者还运用了“标签”的视觉概念以对抗与巧克力相关的传统标签。



Art direction 艺术指导︎︎︎
Brand identity 品牌形象︎︎︎






















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