Cultures that use non-Latin scripts have a tendency to be misrepresented in the Western typography world by stereotype-based fonts. As a Chinese, I find Wonton fonts widely used in the food industry to evoke Chineseness, foreign and misleading. In this personal project, I explored the possibility of synthesizing Eastern and Western cultures in the form of typeface design, with appreciation instead of appropriation.

Note: In Chinese calligraphy, “永(Yong)”, which means “forever”, is considered to consist of all the basic strokes of all Chinese characters. Here I deconstructed 永 to reconstruct the English alphabet and named the new font “New Wonton.”

︎ Download New Wonton Regular Trial Here!

Role: Concept, Type Design, Design Research, Graphic Design
Year: 2020, 2023

Wonton

New Wonton