Woodstock Film Festival [2021]

            In this group project, my team of 5 people rebranded the Woodstock Film Festival, an American film festival that was launched in 2000 with the goal to bring high quality independent film to the Hudson Valley region. We are randomly assigned the theme of “psychedelic” as the style of this rebranding.
           We used the analogue approach to solve this design problem and created an array of vibrant patterns to represent the theme. The carefully chosen typography also reflect the nature of this film festival. We based the project on a flexible grid system that can be applied both on print and digital design assets.


Special thanks to my group members:
︎︎︎Crystal Shin
︎︎︎Emily Barrington
︎︎︎Yoon Bee Baek
︎︎︎Wiebke Meyer-Lüters

Brand identity 品牌形象︎︎︎
Web design 网页设计︎︎︎

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