Woodstock Film Festival

Woodstock Film Festival is an independent film festival local to the Hudson Valley region in New York. Launched in 2000, it aims to showcase a wide range of high-quality independent films and promote culture, diversity, community. In this class project, my team created a brand identity for it with a randomly drawn design style – psychedelic art. Drawing inspiration from the inkblot test, we successfully highlighted the festival’s electicism and diversity.

Role: Concept, Graphic Design, Motion Design
Project Team: Emily Barrington, Yoon Bee Baek, Wiebke Meyer-Lüters, Mingxuan Shen, Crystal Shin
Year: 2021


New York City,